THE WHAT? Reckitt Benckiser has announced the acquisition of feminine sexual wellness brand, Queen V.
THE DETAILS Founded in the US in 2018, the brand’s goal is to make vaginal health more accessible and empowering. Terms of the deal were not disclosed.
Queen V will join RB’s Health Global Business Unit, sitting alongside leading sexual wellness brands KY and Durex.
THE WHY? Reckitt Benckiser said the acquisition was demonstrative of its commitment to innovative, purpose driven brands that consumers live and is in line with its strategy to play in new spaces and places.